What each EZ Preorder plan costs and includes
EZ Preorder & Back In Stock, the Shopify app, has five plans: Free ($0), Core ($10), Growth ($20), Professional ($30) and Scale ($50). Prices are in USD and Shopify bills them every 30 days on your Shopify invoice. Each plan sets how many preorders, how much preorder revenue and how many restock alert signups you can take, and which features you can use. The Free plan's allowance covers the lifetime of your store, while paid plans reset every 30-day billing cycle, and paid plans have no free trial.
Available on: All plans.
Where to find it: EZ Preorder → Plan.
Plan limits
The plan limits in EZ Preorder decide how much preorder and restock alert activity each plan includes. On Free, Core, Growth and Professional, preorders switch off when you reach either the preorder count or the revenue amount, whichever comes first. On Scale, preorders never switch off; usage past the included amount adds a usage charge.
| Free | Core | Growth | Professional | Scale | |
|---|---|---|---|---|---|
| Price (USD, every 30 days) | $0 | $10 | $20 | $30 | $50 |
| Preorders included | First 10, lifetime | 50 per billing cycle | 150 per billing cycle | 300 per billing cycle | 500 per billing cycle |
| Preorder revenue included | First $400, lifetime | $2,000 per billing cycle | $5,000 per billing cycle | $10,000 per billing cycle | $20,000 per billing cycle |
| At the limit | Preorders switch off until you upgrade | Preorders switch off until the next cycle or an upgrade | Same as Core | Same as Core | Preorders keep running, with a 1% usage fee |
| Restock alert signups | First 30, lifetime | 250 per billing cycle | 750 per billing cycle | 1,500 per billing cycle | Unlimited |
| Restock alert emails sent | No limit | No limit | No limit | No limit | 3,000 per billing cycle, then $0.01 each |
| Usage charge cap | None | None | None | None | $250 per billing cycle |
Revenue limits are in USD. Orders in other currencies are converted to USD when they are counted. For exactly what counts as a preorder, when counters reset and how to start taking preorders again, see What counts toward your EZ Preorder plan limits.
Features by plan
Features in EZ Preorder unlock by plan. Each paid plan includes everything in the plans below it.
| Feature | Free | Core | Growth | Professional | Scale |
|---|---|---|---|---|---|
| Preorder products on your list (about 600 products in practice) | Yes | Yes | Yes | Yes | Yes |
| The three preorder rules: Always, Sold out, Specific inventory level | Yes | Yes | Yes | Yes | Yes |
| Custom note above the preorder button | Yes | Yes | Yes | Yes | Yes |
| Preorder button text and translations | Yes | Yes | Yes | Yes | Yes |
| Preorder confirmation and shipment update emails | Yes | Yes | Yes | Yes | Yes |
| Hold preorder fulfillment (Fulfillment Order Status) | Yes | Yes | Yes | Yes | Yes |
| Restock alerts (back in stock alerts, Notify Me button) | Yes | Yes | Yes | Yes | Yes |
| Bulk actions on the preorder list (Bulk Add, Bulk Add Collections, Bulk Settings, Bulk Remove) | No | Yes | Yes | Yes | Yes |
| Bulk actions and email customization on the Restock Alerts page | No | Yes | Yes | Yes | Yes |
| Preorder badges on collection pages | No | No | Yes | Yes | Yes |
| Preorder button on collection pages and featured products | No | No | Yes | Yes | Yes |
| Featured Pre-Order Section | No | No | Yes | Yes | Yes |
| Custom Pre-Order Page | No | No | Yes | Yes | Yes |
| Scheduled preorder start and end dates | No | No | Yes | Yes | Yes |
| Preorders for specific countries and markets | No | No | Yes | Yes | Yes |
| Deferred/Partial Payments (deposits) | No | No | No | Yes | Yes |
| Preorder discounts | No | No | No | Yes | Yes |
| Free gifts with preorders | No | No | No | Yes | Yes |
| Direct to Checkout button | No | No | No | Yes | Yes |
| Usage page with usage records | No | No | No | No | Yes |
When a feature isn't on your plan, its settings in EZ Preorder show an upgrade message (for example Upgrade to Growth or Upgrade to Professional) instead of the controls. Storefront features that need a higher plan, such as preorder discounts, free gifts and market restrictions, stop applying in your store when you move to a plan that doesn't include them.
How billing for EZ Preorder plans works
EZ Preorder plans are Shopify app subscriptions, so Shopify does the billing:
- You approve the plan on Shopify's approval page. Nothing is charged until you approve.
- Paid plans renew every 30 days. Your first 30-day billing cycle starts on the day you approve the plan.
- Charges appear on your Shopify invoice, not on a separate bill from EZ Preorder.
- Prices are in USD.
- No paid plan has a free trial.
- When you change plans, the new plan starts as soon as you approve it. Shopify settles the price difference: an upgrade is prorated, and a downgrade earns an app credit. See How to change or cancel your EZ Preorder plan.
How the Scale plan is billed
The Scale plan in EZ Preorder costs $50 every 30 days and includes 500 preorders or $20,000 in preorder revenue per billing cycle. After that, preorders keep working, and EZ Preorder adds a usage charge of 1% of the preorder revenue above whichever threshold your cycle reached first. Restock alert signups are unlimited. The first 3,000 restock alert emails sent in a cycle are included, and each email after that costs $0.01. Usage charges on Scale are capped at $250 per billing cycle, a cap you approve when you subscribe. The full rules are in EZ Preorder usage charges.
Retired plans and grandfathering
Retired EZ Preorder plans are plans that new stores can no longer choose. If your store is on one, you keep it, its price and its features for as long as you stay on it. The Plan page shows your retired plan as Current plan next to the current plans.
If you switch from a retired plan to any other plan, you can't switch back. Retired plans are hidden from everyone who isn't on them.
| Retired plan | Price (USD, every 30 days) | What it included |
|---|---|---|
| Free (monthly allowance) | $0 | 10 preorders or $400 a month on one preorder product, 30 restock alert signups a month |
| Unlimited (usage based) | $10 | Unlimited preorder products. 25 preorders per billing cycle, then a 0.5% fee on preorder revenue |
| Unlimited Plus (usage based) | $15 | Unlimited preorder products, bulk editing. 50 preorders per billing cycle, then a 0.5% fee |
| Payments Plus (usage based) | $20 | Unlimited preorder products, bulk editing, partial payments. 100 preorders per billing cycle, then a 0.5% fee |
| Unlimited | $6 | Unlimited preorder products and orders |
| Unlimited Plus | $12 | Unlimited preorder products, bulk editing |
| Payments Plus | $20 | Unlimited preorder products, bulk editing, partial payments |
| Unlimited (all features) | $50 | All features, with no preorder, revenue or restock alert signup limits and no usage charges |
Stores on the earliest free plans (the original Free plan and the usage-based Free plan) are moved to the current Free plan the next time someone opens the EZ Preorder Dashboard. The current Free plan's lifetime allowance then applies. For the usage fees on the usage-based plans, see EZ Preorder usage charges.
Limitations
- The preorder list holds about 600 products at once on every plan. Products with many variants lower that number. The Plan page notes this under the plan cards.
- Plan limits count orders and revenue, not products. You can add as many products as the list holds on any plan.
- Revenue limits are in USD, whatever currency your store uses.
- You can't pay for a year in advance. Every plan bills every 30 days.
Frequently asked questions
Is there a free trial on EZ Preorder's paid plans?
No. Core, Growth, Professional and Scale have no free trial and start billing when you approve them. The Free plan lets you try the app with your first 10 preorders or $400 in preorder revenue, whichever comes first.
Is the EZ Preorder Free plan free forever?
Yes, the Free plan costs $0 for as long as you use it. Its allowance is for the lifetime of your store, though: after your first 10 preorders or $400 in preorder revenue, preorders switch off until you upgrade.
Which EZ Preorder plan do I need for deposits or partial payments?
Partial payments and deposits need the Professional or Scale plan. Preorder discounts, free gifts and the Direct to Checkout button also start at Professional.
Which EZ Preorder plan do I need for scheduled preorders or collection page buttons?
Scheduled start and end dates, the preorder button on collection pages and featured products, preorder badges on collection pages, the Featured Pre-Order Section, the Custom Pre-Order Page and preorders for specific markets all need the Growth plan or above.
What is the difference between the Professional and Scale plans in EZ Preorder?
Both include every feature. Professional includes 300 preorders or $10,000 a cycle and switches preorders off at that limit. Scale includes 500 preorders or $20,000 a cycle, never switches preorders off, charges a 1% usage fee above that, and has unlimited restock alert signups.
Do EZ Preorder's restock alert limits count signups or emails sent?
On Free, Core, Growth and Professional, the limit counts restock alert signups, meaning shoppers who submit the Notify Me form. Emails sent to existing signups are not limited. On Scale, signups are unlimited, and the 3,000 included alerts count emails sent.
Can I go back to a retired EZ Preorder plan after switching?
No. Retired plans are only shown to stores already on them, so once you move to another plan, the retired plan is gone from your Plan page.
Related articles
- What counts toward your EZ Preorder plan limits: what counts, when counters reset, and what happens at the limit.
- EZ Preorder usage charges: the Scale plan's usage fees, the Usage page and legacy usage-based plans.
- How to change or cancel your EZ Preorder plan: upgrade, downgrade, cancel or uninstall.
- What is EZ Preorder: an overview of the app.
- Partial payments and deposits: the Professional plan's deposit feature.